Imagine a world where visible human computer interfaces no longer exist and people can pose questions, unaware of whether the individual addressing them is responding with his/her own self knowledge or with that of a computer. Google’s Project Glass is taking the steps to make that a future reality.
The Google Glass, which immerses the user into an augmented reality [AR], is expected to be released by the end of the year. Google recently closed pre-orders for potential developers of the product, which is expected to have a $1,500 price tag. Will consumers be getting the best bang for their buck? Google’s Sergey Brin seems to think so. Using the product over the past year, the company’s leader has realized the amount of time wasted by individuals checking mobile devices for miscellaneous tasks. The Google Glass will essentially replace the smart phone by supplying one directly for the user’s eyes.
It appears Google Glass has conceptualized and developed an innovative product, but many speculate as to how it will be adopted. Google hopes to push the product out through a strategic partnership with Warby Parker, a rapidly growing startup company that creates trendy eye glass frames that appeal to the “hipster” community. The company will develop stylish frames that ease the technology’s mass adoption.
The concept of an augmented reality may be the most significant feature of the Google Glass. Augmented reality simply layers information into the real world with content retrieved from the internet or from other users. The technology enhances the user’s five senses. In the case of Google Glass, it is enhancing what the individual is seeing. For instance, the first down line projected onto televisions during a football game is a minor form of augmented reality. These virtual layers implanted into our lives will one day lead to a point where there is a fine line between what is real and what is computer generated.
Google Glass is not the only company taking strides in the AR industry. The technology has been gaining adoption from marketing, gaming, and educational institutions. What industry leaders find appealing about the technology is its ability to engage customers. Companies like Yelp have incorporated AR technology into a platform that allows a user to view different individuals’ commentary on bars, restaurants and retail stores based on his/her specific location. Consequently, the technology is fueled by geotagged content supplied by companies and users. With a user’s location, the technology is able to identify and display information on surrounding buildings and monuments. The technology has found a new way for companies to interact on a personal level with their customers.
Augmented reality has been evolving at a rapid rate- so rapid in fact it may lead to a point where the technology is part of our everyday lives from the moment we wake up to when we go to bed. Further out, Curved LCD designs under development by the Centre of Microsystems Technology may allow for AR technology to be embedded on contact lenses. Although this technology is still under very early development, it may be a sign of what we can expect in the future.